Because whoever created Cubby Bernstein has come up with the most creative viral marketing campaign I've seen on Broadway in awhile (Cubby has already received mentions in the The NY Times, Playbill, etc.)
And Cubby is even twittering! Can you believe it? A Broadway campaign that is WITH the times!
Rumors have it that Cubby is the brainchild of Douglas Carter Beane and the folks at the other roller-skatin' musical, Xanadu (a check of WhoIs.net is of no help in determining who Cub's biological parents are).
(update: episode 2 confirms that this a Xana-oriented)
Cubby has our attention. And now let's watch and see how effective he is in doing his job.
The fun stuff should be just beginning . . .
What would I love to see? Cubby sitting in a seat at Radio City on Tony night next to the Producers of Xanadu. Take this all the way, guys. Take it all the way.