You hear me and others quote the Broadway recoupment stats all the time: 4 out of 5 shows never make their money back (it sounds like a Trident commercial, doesn't it? "4 out of 5 dentists surveyed . . . ")
Movie making is inherently a risky business. Last year, the average cost to make and market a studio film was over $100 million. Contrary to the perception you might get if you just read the headlines about the big summer blockbusters, 6 out of 10 movies never recoup their original investments in their domestic runs.
"4 out of 5 shows never make their money back . . ."
"6 out of 10 movies never recoup . . . "