The Marketing of Marketing

I hate marketing.  I love sales. 

A great marketer is a great salesman:  someone who produces quantifiable and trackable results, and then uses those results to create growth . . . and then does that over and over and over.

But no one likes the word salesman anymore.  It conjures up too many images of used cars and door-to-door encyclopedia hawkers.

So, someone actually marketed the word sales  . . .  and it became marketing. 

And that person must have been really lazy.

Look at the two words . . . which one makes you feel that you have to produce hard data, and which one is more vague and ambiguous in terms of your goals?

Be a salesman.  Hawking encyclopedias is hard work and it's not for the faint of heart.  But it's a lot more rewarding and you'll learn a hawk of a lot more in the process.